Purse Strings

Welcome to PurseStrings

With tens of thousands of listeners, PurseStrings is the longest-running marketing-to-women radio show on the air today. For nearly a decade Maria has given thought leaders a global platform to share how companies and brands can successfully connect with the most powerful consumer in the country — the woman. Each week is a different topic. She explores everything from the latest marketing book, successful advertising, PR and marketing campaigns to insightful research, consumer trends and empowerment of women issues.

The PurseStrings audience is comprised of corporate executives, venture capitalists, small to medium-sized businesses, brands, affiliates, advertisers, agencies, SEO/SEM professionals, and online merchants. Broadcast across the cranberry.fm network, PurseStrings reaches everyone from Fortune 500's to emerging start-up companies. Join us and listen in today.

Hot Retail Trends

  • Posted by STYLEDRETAIL
  • On June 17, 2016
Retail trends for 2016 as Maria Reitan speaks with Kevin Quinn, Principal at STYLEDRetail, a leading retail consultant who drives business success for brands in the retail sector. They discuss luxury brands, product trends, and is the mall the place to shop anymore? Is street retail the new location for success?
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Women & Success

  • Posted by STYLEDRETAIL
  • On June 10, 2016
Joann Eisenhart, Ph.D. is the senior vice president of human resources, facilities and philanthropy for Northwestern Mutual. She shares details from her Elements of Success Study, commissioned by Northwestern Mutual, to discover how women define success and achievement in their lives.
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Millennial Home Trends with Better Homes & Gardens

  • Posted by STYLEDRETAIL
  • On June 9, 2016
Maria discusses Millennial Home Trends, based on the latest results of Better Homes and Gardens annual survey on the attitudes and behaviors of home buyers in the United States, with Jill Waage – Executive Editor, Better Homes and Garden Brand
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What Alpha Women Want

  • Posted by STYLEDRETAIL
  • On June 8, 2016
Mary Van Note and Beth Perro-Jarvis, the women behind Ginger Consulting LLC, are back to talk to Maria about the latest insights from their Alpha Panel on a slew of timely topics
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Breaking Gender Barriers in Advertising

  • Posted by STYLEDRETAIL
  • On June 7, 2016
Janet Kestin, one of two female creative partners behind the award-winning Dove campaign for Real Beauty, is the author of Darling You Can’t Do Both and co-founder Swim Agency, Maria and Janet talk about the challenges facing women creatives in the advertising industry.
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Reaching Real Women with Real Ads

  • Posted by STYLEDRETAIL
  • On June 6, 2016
Sara Mitzner, content director for Swimsuits for All, shares insights into the wave-making print ad featured in the 2015 Sports Illustrated swimwear issue. Maria and Sara discuss women, body image and the media.
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Contagious: Why Things Catch On

  • Posted by STYLEDRETAIL
  • On June 5, 2016
Wharton Professor Jonah Berger, author of Contagious: Why Things Catch On, shares the secret science behind word-of-mouth and social transmission. Maria and Jonah talk about how basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to services and ideas within organizations.
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